Our story

Portal of Joy was born from a shared dream between two sisters — to create a brand infused with a kind of magic that could be felt deep within the heart.

Portal of Joy is more than just a business. It is an inspiring antidote to the busyness of modern life and a growing community filled with incredible people.

We live in a world of constant rush, endless to-do lists and overwhelming stimulation. We believe that now, more than ever, the world needs spaces and communities where people can reconnect with themselves and with one another in a meaningful way.

That's why we created our own pastel-colored sanctuary in the heart of Punavuori, Helsinki — a place where the nervous system can soften and where life regains that little touch of magic. Within the calming atmosphere of our store, you're invited to slow down, savor the moment and reconnect with what truly matters in life.

Both of us have a deep understanding of holistic wellbeing, and it is from that foundation that our passion for helping others and creating meaningful experiences naturally flows. Wellbeing, joy, inspiration, purpose, intuition, and presence are the values at the heart of everything we do.

We believe that even the smallest moments, encounters and objects can carry profound meaning. They can remind us of joy, presence and the connection we share with ourselves and with others.

And that is exactly what Portal of Joy is all about 💗

Welcome to Portal of Joy! And thank you for supporting our dreams and mission <3

– Aino & Annika